Our vision and values

Our shared vision and purpose 

We are one of the UK’s leading and most innovative housing providers.

Our shared vision is to ensure everyone has a place to call home and the opportunity to live their best life. We do this by providing more and better homes, supporting individuals and communities to achieve independence, and creating opportunities for our tenants.

All these things are important, and each one is closely related to the other. We remain committed to investing our surplus budget to deliver our strong social purpose. Our Strategic Plan for 2022-27 sets out our business priorities against our strategic objectives and commitments to our tenants, customers, people, carbon, equality, diversity and inclusion.

Our vision

To ensure everyone has a place to call home and the opportunity to live their best life.

Our mission

Have a positive impact on people and communities by providing high quality homes, supporting independence and creating opportunities.

Our values

Have a positive impact on people and communities by providing high quality homes, supporting independence and creating opportunities.

We are people focused

People are at the heart of our business. By treating everyone fairly and understanding diverse needs and strengths, we can serve people better and provide services and opportunities that positively impact on lives of tenants, customers and colleagues.

We are forward thinking

We work together to search for and implement innovative solutions and ideas that overcome challenges faced by our tenants, customers, communities, partners and colleagues.

We are genuine

We are open and honest, with a friendly, enthusiastic and energetic way of working, which is true to what we stand for.

We are expert

We use our knowledge, expertise and learning to invest in a positive future for all, and aim to excel in all we do to provide the best possible standards of service.

We are collaborative

We work in partnership with our tenants, customers, colleagues, local communities and other experts, bringing everyone together to achieve more.